abcDior

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Christian Dior required an elegant film that showcased the ABCDior personalisation sevice for their iconic Dior Book Tote. The film features a number of Book Tote designs revealing a range of embroidered names.

Set in a simple yet timeless environment, the compositions invoke a high-end window display. Subtle and sophisticated, the scenes work as additions to the mixed media ABCDior personalisation campaign.

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Creative Director: Clayton Welham

Designer: Jay Culley
Sound: Liquid State Audio