drum&black
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English rum producer Drum&Black asked me to direct and createa a 30" hero film for them. It was used across social media to represent their iconic branding, whilst also showcasing the ingredients behind the rum.
The film swiftly presents the brand indentity through the tone, colour and lighting. A key focus is the concept of distortion, inspired by the refractive nature of the back-to-front bottle design.
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Client: Drum&Black
Director: Jay Culley
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