Christian Dior required an elegant film that showcased the ABCDior personalisation sevice for their iconic Dior Book Tote. The film features a number of Book Tote designs revealing a range of embroidered names.

Set in a simple yet timeless environment, the compositions invoke a high-end window display. Subtle and sophisticated, the scenes work as additions to the mixed media ABCDior personalisation campaign.

Creative Director: Clayton Welham
Designer: Jay Culley
Sound Design: Liquid State Audio